Marketing Intelligence, Arabic Edition Business Intelligence Solutions for Marketing

Business Intelligence Solutions have been spread in all its forms, and its using have became the key to success in the business world for all types of companies and institutions in all fields of business, and this solutions have been corollary grew according to the great development that has occurred in the field of information systems and great inflation in the information that is growing exponentially, especially with a widespread use of information systems and the accumulation of large volumes of data that have gained daily in many areas, particularly in marketing field, which led to the urgent need to answer many important questions and explore the knowledge and estimates of future predictions that contribute to the best competitive solutions on a global scale mode. The marketing intelligence solutions is counting as a priority action for planning and marketing departments in all companies at the present time, which aspires to success and to ensure the continuation of a strategic long-term success too, as it is provide the possibility to produce real knowledge that hidden in large data and the ability to sensor and build future predictions and exploring the behavior and trends and developing appropriate marketing plans blocks . This book covers a description of some of the most important tools that used in business intelligence solutions in the field of marketing, the modern high-level most widely used analysis algorithms that used for the analysis and mining the customer databases, includes the Nearest Neighbor Algorithm, Cluster Analysis, Decision Trees, Neural Networks, Rule Induction, and its applications in the field of marketing in creative ways with some applied examples.