Marketing Plans How to Prepare Them, How to Use Them
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
- Engels
- Paperback
- 9780750641166
- 490 pagina's
Productbeschrijving
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable.
For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks.
An international marketing bestseller
New two colour internal design with new page layout and features providing maximum clarity
Focuses on key recent developments in marketing techniques and provides a range of practical marketing tools
In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable.
For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks.
An international marketing bestseller
New two colour internal design with new page layout and features providing maximum clarity
Focuses on key recent developments in marketing techniques and provides a range of practical marketing tools
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Aantal pagina's
- 490
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Mcdonald, Malcolm
- Hoofduitgeverij
- Butterworth-Heinemann
Overige kenmerken
- Editie
- 4
- Verpakking breedte
- 189 mm
- Verpakking hoogte
- 38 mm
- Verpakking lengte
- 246 mm
- Verpakkingsgewicht
- 1140 g
EAN
- EAN
- 9780750641166
Je vindt dit artikel in
- Categorieën
-
Kies gewenste uitvoering
Bindwijze
: Paperback
Prijsinformatie en bestellen
De prijs van dit product is 26 euro en 88 cent. Dit is een tweedehands product.Alleen tweedehands
Goed
Ref5468
Ref5468
1 - 2 weken
Verkoop door
BAY EXPRESS
- Bestellen en betalen via bol
- Prijs inclusief verzendkosten, verstuurd door BAY EXPRESS
- 30 dagen bedenktijd en gratis retourneren
Shop dit artikel
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.