Mass Media, an Aging Population, and the Baby Boomers

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  • Engels
  • Hardcover
  • 9780805848656
  • 10 augustus 2005
  • 185 pagina's
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Samenvatting

The baby boomer generation is heading toward their retirement years. This book explains why aging baby boomers are an important area of mass media study, and reviews theory and research on communication and gerontology.



As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans.

Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media.

Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
10 augustus 2005
Aantal pagina's
185
Illustraties
Nee

Betrokkenen

Hoofdauteur
Michael L. Hilt
Tweede Auteur
Jeremy H. Lipschultz
Hoofduitgeverij
Routledge

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Editie
New title
Extra groot lettertype
Nee
Product breedte
152 mm
Product lengte
229 mm
Studieboek
Nee
Verpakking breedte
159 mm
Verpakking hoogte
19 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
263 g

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EAN
9780805848656

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