McIlhenny's Gold How a Louisiana Family Built the Tabasco Empire
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Auteur:
Jeffrey Rothfeder
- Engels
- Paperback
- 9780060721855
- 01 mei 2009
- 251 pagina's
Jeffrey Rothfeder
Jeffrey Rothfeder is a former
Business Week editor and national news editor at Bloomberg News. The author of
The People vs. Big Tobacco and
Privacy for Sale, he has reported on water issues for national newspapers and has appeared on national television shows, including
The Oprah Winfrey Show, Today, and
20/20. Rothfeder lives in Plainsboro, New Jersey.
Samenvatting
The McIlhenny Co run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business. This book tells how, from a simple idea - the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged.
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea - the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged that would produce one of the best-known products in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine and an icon of pop culture, making it as recognisable as far bigger brands such as Coca-Cola and Kleenex.To this day, the McIlhenny Co., still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business. Yet by fiercely protecting its beloved brand and refusing to sell out to big food conglomerates, this family business has run circles around its competitors, churning out annual revenues that have surpassed everyone's expectations. A satisfying read for business buffs, "McIlhenny's Gold" is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times.
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea - the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged that would produce one of the best-known products in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine and an icon of pop culture, making it as recognisable as far bigger brands such as Coca-Cola and Kleenex.To this day, the McIlhenny Co., still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business. Yet by fiercely protecting its beloved brand and refusing to sell out to big food conglomerates, this family business has run circles around its competitors, churning out annual revenues that have surpassed everyone's expectations. A satisfying read for business buffs, "McIlhenny's Gold" is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times.
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Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 01 mei 2009
- Aantal pagina's
- 251
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Jeffrey Rothfeder
- Hoofduitgeverij
- Harper Business
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 133 mm
- Product hoogte
- 19 mm
- Product lengte
- 197 mm
- Studieboek
- Nee
- Verpakking breedte
- 133 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 197 mm
- Verpakkingsgewicht
- 204 g
EAN
- EAN
- 9780060721855
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