Day Trading Attention How to Actually Build Brand and Sales in the New Social Media World

Name: Day Trading Attention
Author: Gary Vaynerchuk

Auteur: Gary Vaynerchuk

Taal: Engels

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Auteur: Gary Vaynerchuk

Engels
Hardcover
9780063317598
23 mei 2024
272 pagina's

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Gary Vaynerchuk

"Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian American entrepreneur, author, speaker and internet personality. First known as a wine critic who grew his family’s wine business from $3 million to $60 million, Vaynerchuk is best known for his work in digital marketing and social media, leading New York-based companies VaynerMedia and VaynerX.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

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Samenvatting

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it
Produce relevant, strategic content
Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 23 mei 2024
Aantal pagina's: 272

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Hoofdauteur: Gary Vaynerchuk
Hoofduitgeverij: Harper Business

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Product breedte: 187 mm
Product hoogte: 22 mm
Product lengte: 232 mm
Studieboek: Nee
Verpakking breedte: 187 mm
Verpakking hoogte: 22 mm
Verpakking lengte: 232 mm
Verpakkingsgewicht: 866 g

EAN

EAN: 9780063317598

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Categorieën: Managementboeken

Ondernemerschap

Sales & Marketing

Branding

Online marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Te reserveren
Studieboek of algemeen: Algemene boeken

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