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Academic and Practical Perspectives on the Journey from Idea to Market
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Oxford University Press
Oxford University Press had its origins in the information technology revolution of the late fifteenth century, which began with the invention of printing from movable type. The first book was printed in Oxford in 1478, only two years after Caxton set up the first printing press in England.
Despite this early start, the printing industry in Oxford developed in a somewhat haphazard fashion over the next century. It consisted of a number of short-lived private businesses, some patronized by the University. But in 1586 the University itself obtained a decree from the Star Chamber confirming its privilege to print books. This was further enhanced in the Great Charter secured by Archbishop Laud from King Charles I, which entitled the University to print 'all manner of books'.
The University established its right to print the King James Authorized Version of the Bible in the seventeenth century. This Bible Privilege formed the basis of a profitable business throughout the next two centuries and was the spur to OUP's expansion. A Bible warehouse was set up in London, which later grew into a major publisher of books with educational or cultural content aimed at the general reader. OUP then began to expand internationally, starting with the opening of an American office in 1896.
Oxford's traditions of religious and academic publication were followed in New York. The first book published by the American office was the Scofield Reference Bible in 1909. After it came The Life of Sir William Osler, which won the Pulitzer Prize in 1926. Six more Pulitzers, several National Book Awards, and over a dozen Bancroft Prizes in American history have followed since.
Since 1896, the business has changed considerably, with the growth and evolution of schools' publishing, particularly in the Branches; the introduction of English Language Teaching, Music, Journals, and Trade and General publishing; and the use of new technologies.
The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. This movement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways. Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.
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