Packaged Pleasures How Technology and Marketing Revolutionized Desire
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Auteur:
Gary S. Cross
Gary S. Cross
- Engels
- Hardcover
- 9780226121277
- 30 september 2014
- 352 pagina's
Samenvatting
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. This book sheds new light on the origins of modern consumer culture and how technologies have transformed human sensory experience.
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill - and addictions. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an unchartered chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill - and addictions. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an unchartered chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 30 september 2014
- Aantal pagina's
- 352
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Gary S. Cross
- Tweede Auteur
- Gary S. Cross
- Hoofduitgeverij
- University Of Chicago Press
Overige kenmerken
- Editie
- 1
- Extra groot lettertype
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- Product breedte
- 162 mm
- Product hoogte
- 26 mm
- Product lengte
- 236 mm
- Studieboek
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- Verpakking breedte
- 90 mm
- Verpakking hoogte
- 60 mm
- Verpakking lengte
- 26 mm
- Verpakkingsgewicht
- 617 g
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- EAN
- 9780226121277
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