Palgrave Studies in Technology and Innovation in Africa-The Future of Entrepreneurship in Southern Africa Technological and Managerial Perspectives
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- Engels
- Hardcover
- 9783031559341
- 08 juli 2024
- 180 pagina's
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Chapters are divided in two parts, the first covering technological perspectives and the second managerial perspectives. Africa’s cultural and geographic diversity is taken into account, with authors from Ghana, Lesotho, South Africa and Zimbabwe providing regional case studies and the editors synthesising these discussions in a concluding chapter that touches on sustainability and development to working lives and livelihoods across the region. Exploring critical issues of entrepreneurial human capital development, innovation, technology, legislative frameworks and marketing strategies, this book will be of great interest to researchers, students and policymakers.
Patient Rambe is a Professor of Entrepreneurship and the Director of the Centre for Enterprise and Entrepreneurship Studies at the Central University of Technology, Free State in South Africa.
Robert Ebo Hinson is a Professor of Marketing and Pro Vice-Chancellor at the Ghana Communication Technology University.
This edited collection examines the impact of new technologies and new managerial and policy perspectives on entrepreneurial development in Southern Africa, paying particular attention to small and medium sized enterprises, which contribute significantly to GDP and employment, but often find it difficult to survive beyond the first five years.
Chapters are divided in two parts, the first covering technological perspectives and the second managerial perspectives. Africa’s cultural and geographic diversity is taken into account, with authors from Ghana, Lesotho, South Africa and Zimbabwe providing regional case studies and the editors synthesising these discussions in a concluding chapter that touches on sustainability and development to working lives and livelihoods across the region. Exploring critical issues of entrepreneurial human capital development, innovation, technology, legislative frameworks and marketing strategies, this book will be of great interest to researchers, students and policymakers.
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- Hardcover
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- 08 juli 2024
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- Patient Rambe
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- Palgrave Macmillan
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