Paul Rand Inspiration and Process in Design

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  • Engels
  • Hardcover
  • 9781616898595
  • 24 oktober 2019
  • 144 pagina's
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Steven Heller

"Steven Heller (born July 7, 1950), is an American art director, journalist, critic, author, and editor who specializes on topics related to graphic design.
Heller is author and co-author of many works on the history of illustration, typography, and many subjects related to graphic design. He has published more than eighty titles and written articles for magazines including Affiche, Baseline, Creation, Design, Design Issues, Design Observer, Eye, Graphis, How, I.D., Oxymoron, Mother Jones, The New York Times Book Review, Print, Speak, and U&lc magazine.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen)"

Samenvatting

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
24 oktober 2019
Aantal pagina's
144
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Steven Heller
Tweede Auteur
Armin Hofmann
Co Auteur
Jessica Helfand
Hoofdredacteur
Eugenia Bell
Tweede Redacteur
Eugenia Bell
Hoofduitgeverij
Moleskine

Vertaling

Originele titel
Paul Rand

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Editie
1
Extra groot lettertype
Nee
Product breedte
127 mm
Product lengte
21 cm
Studieboek
Nee
Verpakking breedte
126 mm
Verpakking hoogte
20 mm
Verpakking lengte
191 mm
Verpakkingsgewicht
400 g

EAN

EAN
9781616898595

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