Promotional Screen Industries
- Engels
- Paperback
- 9780415831666
- 13 april 2015
- 226 pagina's
Samenvatting
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.
In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work.
Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion.
With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 13 april 2015
- Aantal pagina's
- 226
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Paul Grainge
- Tweede Auteur
- Catherine Johnson
- Hoofduitgeverij
- Taylor & Francis
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 156 mm
- Product hoogte
- 19 mm
- Product lengte
- 234 mm
- Studieboek
- Nee
- Verpakking breedte
- 156 mm
- Verpakking hoogte
- 234 mm
- Verpakking lengte
- 19 mm
- Verpakkingsgewicht
- 382 g
EAN
- EAN
- 9780415831666
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