Racing with Rich Energy How a Rogue Sponsor Took Formula One for a Ride
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Auteur:
Elizabeth Blackstock
Alanis King
- Engels
- Paperback
- 9781476688800
- 30 oktober 2022
- 277 pagina's
Samenvatting
Presents the fascinating, bizarre, and complete story of the involvement of Rich Energy and its founder William Storey in Formula One. In the six months between Storey’s first race as a Formula One sponsor and his very public exit, he became the most visible part of the world’s most visible racing series.
Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on. These things often stay in the background, thanks to efforts by the series to maintain an opulent aura. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy.
Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter. Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him. In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner described the Rich Energy news cycle, as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." This book is the fascinating, bizarre, and complete story.
Formula One is known for glitz and glamour, but lurking in the background are dark, and sometimes deeply strange, goings on: sex scandals with prison camp themes, Nigerian prince scams, protests of its grands prix in countries known for their human rights violations, tax evasion--the list goes on. These things often stay in the background, thanks to efforts by the series to maintain an opulent aura. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British startup Rich Energy.
Storey became a multimillion-dollar sponsor of the Haas Formula One Team a year after records showed Rich Energy having a mere $770 in the bank, but that didn't matter. Storey equated his doubters to moon-landing truthers and publicly mocked entities winning legal disputes against him. In the six months between Storey's first race as a Formula One sponsor and his very public exit, he became the most visible part of the world's most visible racing series, easily tearing down its red-carpet facades with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner described the Rich Energy news cycle, as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." This book is the fascinating, bizarre, and complete story.
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- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 30 oktober 2022
- Aantal pagina's
- 277
Betrokkenen
- Hoofdauteur
- Elizabeth Blackstock
- Tweede Auteur
- Alanis King
- Hoofduitgeverij
- Mcfarland & Co Inc
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- 152 mm
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- 229 mm
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- 138 mm
- Verpakking hoogte
- 21 mm
- Verpakking lengte
- 225 mm
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- 542 g
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- 9781476688800
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