Real Estate Marketing Strategy, Personal Selling, Negotiation, Management, and Ethics

Name: Real Estate Marketing
Author: M. Joseph Sirgy

Auteur: M. Joseph Sirgy

Taal: Engels

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Auteur: M. Joseph Sirgy M. Joseph Sirgy

Engels
Hardcover
9780415723947
27 mei 2014
306 pagina's

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Samenvatting

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry's code of ethics.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 27 mei 2014
Aantal pagina's: 306
Illustraties: Nee

Betrokkenen

Hoofdauteur: M. Joseph Sirgy
Tweede Auteur: M. Joseph Sirgy
Hoofduitgeverij: Routledge

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 160 mm
Product hoogte: 23 mm
Product lengte: 231 mm
Studieboek: Nee
Verpakking breedte: 160 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 231 mm
Verpakkingsgewicht: 540 g

EAN

EAN: 9780415723947

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Bedrijfsorganisatie

Sales & Marketing

MKB & ZZP

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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