Research Methods A Concise Introduction to Research in Management and Business Consultancy

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  • Engels
  • Paperback
  • 9780750689533
  • 10 september 2008
  • 292 pagina's
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Samenvatting

Suitable for those needing guidance when carrying out a research project in a management or a business-related subject, this text covers the requirements of general areas of business research and consultancy. It includes a chapter devoted to the analysis of qualitative data. It is also suitable for the needs of MBA students.



This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.

Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
10 september 2008
Aantal pagina's
292
Illustraties
Nee

Betrokkenen

Hoofdauteur
David Crowther
Tweede Auteur
Geoff Lancaster
Co Auteur
David Crowther
Hoofduitgeverij
Routledge

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Editie
2
Extra groot lettertype
Nee
Product breedte
159 mm
Product hoogte
19 mm
Product lengte
229 mm
Studieboek
Nee
Verpakking breedte
167 mm
Verpakking hoogte
235 mm
Verpakking lengte
19 mm
Verpakkingsgewicht
509 g

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EAN
9780750689533

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