Rethinking The Enterprise Competitiveness, Technology and Society
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- Engels
- Hardcover
- 9781783532261
- 16 juni 2014
- 120 pagina's
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This provocative thought-piece from world leader in corporate responsibility Philippe de Woot suggests that an evolution of the system is possible, but it requires a more radical approach. It is only by changing its culture in depth that enterprise can restore the ethical and political dimension to its acts.
The challenges of the 21st century are immense; but how can we better focus our extraordinary creative capacity to meet the challenges ahead? It is enterprise that transforms, often as soon as they emerge, scientific knowledge and technologies into products and services. Enterprise is the main mediator between science and society. Yet is it an agent of progress? This book explores the key role enterprise could play in the transformation of the economic system. By changing its culture, it can be a powerful tool to better meet the global challenges of our century. De Woot proposes that a spirit of enterprise, creativity and innovation are necessary responses to societal challenges. Although the current economic model is the source of major deviations, enterprise in the broadest sense can help correct many of them. From problem it can become solution . . . “For Philippe de Woot, the question is not to curse or contradict the enterprise but to revisit its purpose, its raison d’être. In this task he is at his best. Using Greek myths he takes us back to the forgotten fundamentals of the economic saga: enterprise’s vocation is to be creative and innovative. The entrepreneur is there to change the existing order and this is neither simple nor without danger. This essay is thought-provoking. It is vital to read it to find at the same time pleasure and ideas. It is so rare . . . !” Jean-Pierre Hansen, GDF-Suez “The author invites us to rethink the enterprise in its contribution to society rather than as a machine to produce profit while the stakeholders are reduced to `externalities’. This book is worth reading. The author deploys an immense wisdom and delivers a message of hope . . . A striking book.” Bruno Colmant, Louvain School of Management
The challenges of the 21st century are immense: implementing a more sustainable development model, maintaining markets and societies as open as possible, deploying entrepreneurial dynamism in the service of the common good, boosting employment, reindustrializing Western countries while promoting the development of emerging countries. ... How can we better focus our extraordinary creative capacity to meet the challenges ahead?If there is a key trend in our time, it is that of the progress of science and technology. This trend has become a steamroller, whatever the vagaries of history and economic conditions. It is enterprise that transforms, often as soon as they emerge, scientific knowledge and technologies into products and services. By mastering the methods and tools of techno-science, it has the power of knowledge behind its economic strategies. Techno-science constantly provides new opportunities and more powerful competitive weapons. Enterprise is therefore the main mediator between science and society. Yet is it an agent of progress?This essay explores the key role enterprise could play in the transformation of the economic system. By changing its culture, it can be a powerful tool to better meet the global challenges of our century. De Woot proposes that a spirit of enterprise, creativity and innovation are necessary responses to societal challenges. Although the current economic model is the source of major deviations, enterprise in the broadest sense can help correct many of them. From *problem* it can become *solution*.
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- Hardcover
- Oorspronkelijke releasedatum
- 16 juni 2014
- Aantal pagina's
- 120
- Illustraties
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- Hoofdauteur
- Philippe De Woot
- Tweede Auteur
- Philippe De Woot
- Hoofduitgeverij
- Greenleaf Publishing
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- 148 mm
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- 210 mm
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- 148 mm
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- 210 mm
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- 290 g
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- 9781783532261
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