Routledge Communication Series- Mass Media Writing

Name: Routledge Communication Series- Mass Media Writing
Author: Elise K. Parsigian

Auteur: Elise K. Parsigian

Taal: Engels

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Auteur: Elise K. Parsigian E.K. Parsignian

Engels
Paperback
9780805811315
01 maart 1992
356 pagina's

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Samenvatting

This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.

This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory.

The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 01 maart 1992
Aantal pagina's: 356
Illustraties: Nee

Betrokkenen

Hoofdauteur: Elise K. Parsigian
Tweede Auteur: E.K. Parsignian
Hoofduitgeverij: Routledge

Overige kenmerken

Product breedte: 152 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 152 mm
Verpakking hoogte: 229 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 498 g

EAN

EAN: 9780805811315

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Categorieën: Taal

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Taal: Engels
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Studieboek of algemeen: Studieboeken
Beschikbaarheid: Leverbaar

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