Routledge eBusiness- e-Economy Rhetoric or Business Reality?

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  • Engels
  • Hardcover
  • 9780415339544
  • 30 september 2004
  • 248 pagina's
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Samenvatting

This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.



As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.

Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy.

Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
30 september 2004
Aantal pagina's
248
Illustraties
Nee

Betrokkenen

Hoofdauteur
Leslie Budd
Tweede Auteur
Lisa Harris
Co Auteur
HARRIS L & BUDD L
Hoofdredacteur
Leslie Budd
Tweede Redacteur
Lisa Harris
Hoofduitgeverij
Routledge

Vertaling

Originele titel
E-Economy: Rhetoric or Business Reality?

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Extra groot lettertype
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Product breedte
156 mm
Product lengte
234 mm
Studieboek
Nee
Verpakking breedte
156 mm
Verpakking hoogte
234 mm
Verpakking lengte
234 mm
Verpakkingsgewicht
610 g

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EAN
9780415339544

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