Routledge Studies in Innovation, Organizations and Technology- Low-Cost, Low-Tech Innovation New Product Development in the Food Industry

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  • Engels
  • Paperback
  • 9780367867515
  • 12 december 2019
  • 164 pagina's
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This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to





Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries.

This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
12 december 2019
Aantal pagina's
164
Illustraties
Nee

Betrokkenen

Hoofdauteur
Vijay Vyas
Tweede Auteur
V. S. Vyas
Hoofduitgeverij
Routledge

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Product breedte
156 mm
Product lengte
234 mm
Studieboek
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Verpakking breedte
156 mm
Verpakking hoogte
234 mm
Verpakking lengte
234 mm
Verpakkingsgewicht
330 g

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9780367867515

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