Rural Marketing, Media Planning & Consumer Protection

Name: Rural Marketing, Media Planning & Consumer Protection
Author: Meenu Agrawal

Auteur: Meenu Agrawal

Taal: Engels

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Auteur: Meenu Agrawal

Engels
Hardcover
9788177084276
12 augustus 2016
188 pagina's

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Samenvatting

According to a 2011 census, the rural population is 68.8% of the total population of India. The rural population is scattered across 6 lakh villages. Ministry of Rural Development (MoRD), Government of India, is the nodal agency for rural development in India. It coordinates, implements and funds schemes which aim at ensuring that the fruits of economic development reach the villages and the common man. Marketing is the most important function for the success of any business organisation. Therefore, marketers have learnt new techniques and have become more creative. In India, rural consumers' behaviour is not always rational on account of their illiteracy, ignorance, and poverty. While buying goods and services, they are influenced mostly by personal, traditional, and psychological factors. In addition, their behaviour is also guided by those needs which are not satisfied as yet. On account of these drawbacks, they suffer heavily, and this situation can be remedied only through education and awareness. The present age is the age of advertising; their impact on consumer education and behaviour is profound. Advertisements guide the consumers in selection of goods and services, which they use in their daily life. Though the outlook of rural consumers is still largely traditional, advertisements and aggressive marketing in recent years have affected their buying behaviour considerably. This book highlights the characteristics of rural consumers in India, their buying behaviour and problems. It also examines the barriers in rural consumer education and the steps taken by public authorities to promote awareness among rural consumers. [Subject: Marketing &?Research, Sociology, Economic Development]

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Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 12 augustus 2016
Aantal pagina's: 188
Illustraties: Nee

Betrokkenen

Hoofdauteur: Meenu Agrawal
Hoofduitgeverij: New Century Publications

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 146 mm
Product hoogte: 25 mm
Product lengte: 222 mm
Studieboek: Nee
Verpakking breedte: 145 mm
Verpakking hoogte: 230 mm
Verpakking lengte: 230 mm
Verpakkingsgewicht: 452 g

EAN

EAN: 9788177084276

Je vindt dit artikel in

Categorieën: Mens & Maatschappij

Kunst & Fotografie

Managementboeken

Architectuur

Sociale groepen

Sales & Marketing

Ruimtelijke ordening

Plattelandsgemeenschap

Landelijke planning

Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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