Shop America. Midcentury Storefront Design 1938-1950 Midcentury Storefront Design 1938-1950
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Auteur:
Steven Heller
Steven Heller
- Engels
- Hardcover
- 9783822842690
- 28 januari 2007
- 246 pagina's
Steven Heller
"Steven Heller (born July 7, 1950), is an American art director, journalist, critic, author, and editor who specializes on topics related to graphic design.
Heller is author and co-author of many works on the history of illustration, typography, and many subjects related to graphic design. He has published more than eighty titles and written articles for magazines including Affiche, Baseline, Creation, Design, Design Issues, Design Observer, Eye, Graphis, How, I.D., Oxymoron, Mother Jones, The New York Times Book Review, Print, Speak, and U&lc magazine.
(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen)"
Heller is author and co-author of many works on the history of illustration, typography, and many subjects related to graphic design. He has published more than eighty titles and written articles for magazines including Affiche, Baseline, Creation, Design, Design Issues, Design Observer, Eye, Graphis, How, I.D., Oxymoron, Mother Jones, The New York Times Book Review, Print, Speak, and U&lc magazine.
(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen)"
Samenvatting
Window shopping.
In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers—impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. Shop America offers a rare look at mid-century commercial America as it pictured itself.
In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers—impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. Shop America offers a rare look at mid-century commercial America as it pictured itself.
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- Hardcover
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- 28 januari 2007
- Aantal pagina's
- 246
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- Hoofdauteur
- Steven Heller
- Tweede Auteur
- Steven Heller
- Hoofdredacteur
- Jim Heimann
- Hoofduitgeverij
- Taschen Gmbh
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- 265 mm
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- 340 mm
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- 265 mm
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- 340 mm
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- 340 mm
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- 2175 g
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- 9783822842690
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