Small Business Marketing
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Auteur:
Ian Chaston
- Engels
- Paperback
- 9781137326003
- 03 september 2013
- 296 pagina's
Samenvatting
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.
This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios.
Key Features:
• Introduction to classic marketing theory – and its relevance to SMEs
• The role of entrepreneurship
• Small firms' reaction and adaptation to the economic climate
• The pros and cons of internet marketing
• The introduction of social networking as a promotional opportunity
Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.
This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios.
Key Features:
• Introduction to classic marketing theory – and its relevance to SMEs
• The role of entrepreneurship
• Small firms' reaction and adaptation to the economic climate
• The pros and cons of internet marketing
• The introduction of social networking as a promotional opportunity
Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
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Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 03 september 2013
- Aantal pagina's
- 296
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Ian Chaston
- Hoofduitgeverij
- Red Globe Press
Overige kenmerken
- Editie
- 2
- Extra groot lettertype
- Nee
- Product breedte
- 155 mm
- Product hoogte
- 18 mm
- Product lengte
- 231 mm
- Studieboek
- Ja
- Verpakking breedte
- 155 mm
- Verpakking hoogte
- 18 mm
- Verpakking lengte
- 231 mm
- Verpakkingsgewicht
- 476 g
EAN
- EAN
- 9781137326003
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