An insightful guide to cutting through the hype (and idealism) that blinds us in the world of science and technology. Gemma Milne looks at nine different areas of research, from feeding the world to cures for cancer, and reveals how we're prevented from seeing what is really going on in the world, and held back from making real progress.
'Robots will steal your job!'
'AI will revolutionise farming!'
'Genetic editing will cure cancer!'
Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.
But hype has a dark side, too.
It can mislead. It can distract. It can blinker us from seeing what is actually going on.
From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.
Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.
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Uiterlijk 14 mei in huis
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Smoke Mirrors How Hype Obscures the Future and How to See Past It
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