Social Media Marketing Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. The ultimate guide to Social Media Marketing

When it comes to social media marketing, most people market online in the traditional way through overloading their social media profiles with sales and promotions. This doesn't work anymore. The new way of marketing focuses on building relationships with people, engaging and identifying with people's problems, providing value and sharing stories.

"People don't buy products; people buy people."

Let's look at how to build your presence as a business online. Social media marketing is composed of 3 stages. Social Media and Marketing. Let's look at each one.

Social - The first thing to note down is to Engage on social media. Through engaging with people, you are establishing trust and important relationships with them. Conducting a market research to find out who the audience is and what do they want also means interacting with people.

There are many ways to interact with people, for instance on Facebook you can chat with people through fan pages, group pages, private messages and more. Asking questions is a great way to have people telling you what they want. Furthermore sharing your experiences and stories with others will create great relationships.

Media - This stage is all about the content that you publish. The most important thing to know when publishing content through social media is Value. You don't want to be constantly promoting or selling your products. People may start to lose interest because you are asking for too much rather than giving.

There's the 80/20 rule, in which 80% of your content should be providing valuable material. Such can include article blogs, free tips, and videos, free e-books, entertainment, inspirational quotes, etc. Then 20% can be put into offering some sale or promotion. This way you are giving way more than you are asking for and your customers will respect you more for this.

Marketing - The final stage involves Awareness which is putting yourself and your business out there on social media so that people know that you exist. An organic (free) way to increase awareness for instance on Facebook is to gain page likes on your fan page. A great way to do this when starting off is to invite all your existing friends from your personal profile to join your fan page.

The paid way of increasing awareness is to use paid advertisement. For example Google Ad Words, Bing Ads, Banner Ads, Facebook ads, etc. Ads are great because you can target a wide spectrum of people with different demographics such as age, interests, location, etc.

Remember the three aspects in Social Media Marketing

Social - Engage with people to establish relationships, trust and understand your audience.

Media - Provide Value so that you are giving more than you are asking for.

Marketing - Create Awareness through free and paid ways of advertising.