Sports Marketing Fundamentals - Strategies - Instruments

Name: Sports Marketing
Author: Peter Rohlmann

Auteur: Manfred Bruhn

Taal: Engels

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Auteur: Manfred Bruhn Peter Rohlmann

Engels
Paperback
9783658391218
25 september 2022
85 pagina's

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Samenvatting

This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.
The content

Sports marketing at the centre of different markets
Basics of sports marketing
Performance aspects in sports marketing
Prices and contracts in sports marketing
Communication issues in sports marketing
Distribution channels in sports marketing
Perspectives of sport - opportunities and risks in sports marketing

The authors Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Economics of the University of Basel and Honorary Professor at the Technical University of Munich. He is also the founder & Chairman of the Board of Directors of Prof. Bruhn & Partner AG (Basel).

Dr Peter Rohlmann is theowner of PR MARKETING, a consulting agency in strategic policy issues, especially sports business, in Rheine/Münsterland.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 25 september 2022
Aantal pagina's: 85

Betrokkenen

Hoofdauteur: Manfred Bruhn
Tweede Auteur: Peter Rohlmann
Hoofduitgeverij: Springer

Overige kenmerken

Editie: 1st ed. 2023
Product breedte: 168 mm
Product lengte: 240 mm
Studieboek: Nee
Verpakking breedte: 168 mm
Verpakking hoogte: 240 mm
Verpakking lengte: 240 mm
Verpakkingsgewicht: 220 g

EAN

EAN: 9783658391218

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Over welke sector: Horeca & Dienstverlening

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