Strategic Communication Campaign Planning
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Auteur:
James Mahoney
- Engels
- Paperback
- 9780190303761
- 20 september 2016
- 320 pagina's
Samenvatting
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
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- Paperback
- Oorspronkelijke releasedatum
- 20 september 2016
- Aantal pagina's
- 320
- Illustraties
- Nee
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- Hoofdauteur
- James Mahoney
- Hoofdredacteur
- James Mahoney
- Hoofduitgeverij
- Oup Australia And New Zealand
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- Editie
- 2
- Product breedte
- 170 mm
- Product hoogte
- 15 mm
- Product lengte
- 246 mm
- Studieboek
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- Verpakking breedte
- 170 mm
- Verpakking hoogte
- 15 mm
- Verpakking lengte
- 246 mm
- Verpakkingsgewicht
- 476 g
EAN
- EAN
- 9780190303761
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