Strategic Management Information Systems Building a Digital Strategy

Name: Strategic Management Information Systems
Author: Joe Peppard

Auteur: Joe Peppard

Taal: Engels

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Auteur: Joe Peppard John Ward

Engels
Paperback
9780470034675
22 april 2016
504 pagina's

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Samenvatting

* A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.

The Strategic Management of Information Systems: Building a Digital Strategy (4th Edition) is a comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) - or digital - strategy. It brings together the implications of the significant advances in IT and the most useful current thinking, research and experiences concerning the business impact and strategic opportunities created by IS/IT.

Managing IS/IT successfully is becoming increasingly difficult in today's dynamic business and technology environments, where uncertainty, complexity and rapid business change are combined with the ever-extending capabilities of digital technologies and the multiple choices in the supply of IT services and infrastructure. At the same time 'consumer IT' has become an essential aspect of most people's personal as well as their working lives, raising both awareness and expectations of what technology can do. However, despite the increasing business criticality of IS/IT, surveys continue to show that many organizations still struggle to deliver sufficient benefits from IS/IT investments and are concerned that IS/IT expenditure does not produce demonstrable 'value for money'.

The challenge is, as it has always been, to harness digital technologies both in achieving alignment with current enterprise objectives and innovating to create new strategies and business capabilities. Where, when and how to invest in IS/IT are the key questions that managers have to grapple with, which is why an IS/IT (or digital) strategy is required. Devising and implementing this strategy depends on cultivating an organizational environment that supports and promotes open, informed and effective conversations enabling business management and IS/IT specialists to share their knowledge.

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 22 april 2016
Aantal pagina's: 504
Illustraties: Nee

Betrokkenen

Hoofdauteur: Joe Peppard
Tweede Auteur: John Ward
Hoofduitgeverij: Onbekend

Overige kenmerken

Editie: 4
Extra groot lettertype: Nee
Product breedte: 190 mm
Product hoogte: 19 mm
Product lengte: 244 mm
Studieboek: Ja
Verpakking breedte: 191 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 246 mm
Verpakkingsgewicht: 844 g

EAN

EAN: 9780470034675

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Categorieën: Managementboeken

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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