Strategic Media Planning and Buying Integration of Traditional and Digital Media
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
- Engels
- Paperback
- 9781032724577
- 31 mei 2024
- 420 pagina's
Samenvatting
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.
This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 31 mei 2024
- Aantal pagina's
- 420
Betrokkenen
- Hoofdauteur
- Basant Rathore
- Hoofduitgeverij
- Routledge India
Overige kenmerken
- Product breedte
- 156 mm
- Product lengte
- 234 mm
- Verpakking breedte
- 156 mm
- Verpakking lengte
- 234 mm
- Verpakkingsgewicht
- 810 g
EAN
- EAN
- 9781032724577
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 47 euro en 99 cent.- Prijs inclusief verzendkosten, verstuurd door bol
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.