Strategic Operations Management The New Competitive Advantage

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  • Engels
  • Hardcover
  • 9780415256544
  • 18 juli 2002
  • 352 pagina's
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Samenvatting

A high quality treatment of strategic operations management, providing a clear understanding of how management activities, core competencies, resources and technologies underpin an operational strategy.



This indispensable text offers students a high quality treatment of strategic operations management. It provides the reader with a clear understanding of the importance and nature of operations strategy by determining exactly which management activities, core competencies, resources and technologies underpin an operational strategy. The book demonstrates how various operational elements and components can be combined and customised into unique operational strategies. When these strategies are correctly implemented, they provide sustainable competitive advantage and allow firms to provide a diverse range of services and goods in their increasingly demanding, complex and dynamic marketplaces and spaces.
Includes chapters covering customising operational strategies for retail, manufacturing, services and SMEs, and sections on eBusiness and complexity theory in relation to operations theory.
Features include:
*extended case-studies including several from Europe and the USA
*case vignettes
*learning objectives
*key terms
*chapter introduction and 'maps' to aid reader accessibility
*'time out' boxes to prompt the reader to reflect on what has been learnt
*'critical reflection' boxes that analyse theories and models.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
18 juli 2002
Aantal pagina's
352
Illustraties
Nee

Betrokkenen

Hoofdauteur
Robert H. Lowson
Hoofduitgeverij
Routledge

Vertaling

Originele titel
Strategic Operations Management; The New Competitive Advantage

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
174 mm
Product lengte
246 mm
Studieboek
Nee
Verpakking breedte
174 mm
Verpakking hoogte
246 mm
Verpakking lengte
246 mm
Verpakkingsgewicht
907 g

EAN

EAN
9780415256544

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