The Art and Craft of PR Creating the right mindset and skills to succeed in Public Relations today
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Auteur:
Sandra Stahl
- Engels
- Hardcover
- 9780999187104
- 21 juni 2018
- 128 pagina's
Samenvatting
The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights, in this inspiring yet practical book, the author will address the many facets of the PR industry, from advertising and marketing to consulting and strategizing.
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 21 juni 2018
- Aantal pagina's
- 128
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Sandra Stahl
- Hoofduitgeverij
- LID Publishing Inc.
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 120 mm
- Product lengte
- 180 mm
- Studieboek
- Ja
- Verpakking breedte
- 120 mm
- Verpakking hoogte
- 180 mm
- Verpakking lengte
- 180 mm
- Verpakkingsgewicht
- 230 g
EAN
- EAN
- 9780999187104
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