The Book Publishing Industry Second Edition
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Auteur:
Albert N. Greco
Jim Milliot
- Engels
- Paperback
- 9780805848533
- 01 november 2004
- 368 pagina's
Samenvatting
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 01 november 2004
- Aantal pagina's
- 368
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Albert N. Greco
- Tweede Auteur
- Jim Milliot
- Co Auteur
- Robert Wharton
- Hoofduitgeverij
- Lawrence Erlbaum Associates Inc
Overige kenmerken
- Editie
- 2nd Revised edition
- Extra groot lettertype
- Nee
- Studieboek
- Nee
- Verpakking breedte
- 155 mm
- Verpakking hoogte
- 21 mm
- Verpakking lengte
- 231 mm
- Verpakkingsgewicht
- 540 g
EAN
- EAN
- 9780805848533
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Kies je bindwijze
(3)
Prijsinformatie en bestellen
De prijs van dit product is 18 euro en 49 cent. Dit is een tweedehands product.Alleen tweedehands
Goed
1 - 2 weken
Verkoop door
bookshop boekerietje
- Bestellen en betalen via bol
- 30 dagen bedenktijd en gratis retourneren
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.