The Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Afbeeldingen
Artikel vergelijken
Uitgever: John Wiley & Sons Inc
Auteur:
Larry Weber
Lisa Leslie Henderson
- Engels
- Hardcover
- 9781118760833
- 30 mei 2014
- 368 pagina's
Samenvatting
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric , digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in todays marketing initiatives. Modern communications technology is irrevocably altering human behavior and causing seismic shifts in marketing philosophy, practices, and careers. Although marketing is still about creating and keeping customers, the how-to questions for accomplishing this have changed considerably. To help make sense of it all, The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for todays digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential Just five years ago marketing was a very different practice. Today powerful new digital tools and updated approaches have transformed the field, merging together long-held marketing and advertising roles to form a new era in customer-centric marketing practices. The Digital Marketer teaches you how to connect with todays informed and vocal customers by moving away from traditional producer-based strategies. Instead, companies will learn to set new standards for their customers experiences to make their marketing activities more personal and meaningful. The authors team up to not only help you understand and implement this new style of marketing, but to also make sense of the rapidly evolving technology available today. The book includes full discussions of critical marketing topics, such as native advertising, social communities, marketing automation, software integration, ubiquitous mobile and tablet technology, location-based services, design thinking, customer journey analysis, rich content, blending new and traditional media, marketing attribution analysis, marketing agility, and more. These new tools and practices are disruptive and multifaceted and can be overwhelming. The Digital Marketer reduces this complexity by distilling them into 10 skills, using concrete case studies and examples as illustrations. The authors also develop an overarching framework to explain how these skills work in sync to create remarkable customer experience the primary source of differentiation for organizations across every sector going forward. With the authors decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 30 mei 2014
- Aantal pagina's
- 368
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Larry Weber
- Tweede Auteur
- Lisa Leslie Henderson
- Hoofduitgeverij
- John Wiley & Sons Inc
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 159 mm
- Product hoogte
- 31 mm
- Product lengte
- 232 mm
- Studieboek
- Ja
- Verpakking breedte
- 162 mm
- Verpakking hoogte
- 250 mm
- Verpakking lengte
- 235 mm
- Verpakkingsgewicht
- 584 g
EAN
- EAN
- 9781118760833
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Studieboeken
Kies gewenste uitvoering
Bindwijze
: Hardcover
Prijsinformatie en bestellen
De prijs van dit product is 17 euro en 99 cent. Dit is een tweedehands product.Alleen tweedehands
Goed
Net exemplaar. Prijs is incl. verzenden. Prijs is incl. verzenden. U ontvangt van DPD of DHL een track-en-trace code zodra uw pakket door Ivybookstore bij de bezorgdienst is ingeleverd. Levering alleen in NL. Voor ondernemers: dit is een margeproduct ivm tweedehands artikel. Vragen? Neem gerust contact op.
Net exemplaar. Prijs is incl. verzenden. Prijs is incl. verzenden. U ontvangt van DPD of DHL een track-en-trace code zodra uw pakket door Ivybookstore bij de bezorgdienst is ingeleverd. Levering alleen in NL. Voor ondernemers: dit is een margeproduct ivm tweedehands artikel. Vragen? Neem gerust contact op.
Uiterlijk 7 mei in huis
Verkoop door
Ivybookstore
- Bestellen en betalen via bol
- 30 dagen bedenktijd en gratis retourneren
Shop dit artikel
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.