The Growth Strategies Of Hotel Chains Best Business Practices By Leading Companies

Name: The Growth Strategies Of Hotel Chains
Author: Kaye Sung Chon

Auteur: Kaye Sung Chon

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Auteur: Kaye Sung Chon Onofre Martorel Cunill

Co-auteur: Kaye Sung Chon

Engels
Hardcover
9780789026637
07 februari 2006
213 pagina's

Alle productspecificaties

Samenvatting

A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators’ needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:

the question of diversification vs. specialization
vertical, horizontal, and diagonal integration
acquisitions, mergers, and strategic alliances
franchise contracts, management contracts, leaseholds, and ownership
branding and globalization
why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising

Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 07 februari 2006
Aantal pagina's: 213
Illustraties: Nee

Betrokkenen

Hoofdauteur: Kaye Sung Chon
Tweede Auteur: Onofre Martorel Cunill
Co Auteur: Kaye Sung Chon
Hoofduitgeverij: Taylor & Francis

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 148 mm
Product lengte: 210 mm
Studieboek: Ja
Verpakking breedte: 152 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 216 mm
Verpakkingsgewicht: 544 g

EAN

EAN: 9780789026637

Je vindt dit artikel in

Categorieën: Technologie & Bouwkunde

Economie & Financiën

Managementboeken

Technologie

Strategie

Beroepstechnologie

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.