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Auteur:
Dave Kerpen
- Engels
- E-book
- 9780071827737
- 01 februari 2013
- 272 pagina's
- Adobe ePub
Dave Kerpen
Dave Kerpen is mede-oprichter en ceo van Likeable Media, dat kantoren heeft in Boston, New York en Chicago en zich specialiseert in sociale-media- en - word-of-mouth-marketing.
Samenvatting
TWO EBOOKS IN ONE
Likeable Social Media
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.
"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant."
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Likeable Business
Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity-and how they benefit business goals.
Likeable Social Media
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.
"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant."
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Likeable Business
Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity-and how they benefit business goals.
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Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 01 februari 2013
- Aantal pagina's
- 272
- Ebook Formaat
- Adobe ePub
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Dave Kerpen
- Hoofduitgeverij
- Mcgraw Hill
Lees mogelijkheden
- Lees dit ebook op
- Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Overige kenmerken
- Editie
- 1
- Extra groot lettertype
- Nee
- Studieboek
- Nee
EAN
- EAN
- 9780071827737
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: E-book
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