The Lonely Quest of Unilever's CEO Paul Polman
Afbeeldingen
Artikel vergelijken
- Engels
- Paperback
- 9781839988929
- 25 juli 2023
- 452 pagina's
Jeroen Smit
Samenvatting
Companies that do not contribute to a better world do not have the right to exist. They need to focus on becoming a force for good. If focussed on making the world a better place profitability will follow. In February 2017, Kraft Heinzs tried to buy Unilever for 135 billion euros. Unilever CEO Paul Polman frustrates the bid, he refuses to work for the benefit of a few billionaires. Companies must be a force for good and work for the billions of people who have nothing.
Polman is popular with governments and charitable organizations, but confidence among financial analysts and investors is thin. They are more interested in short-term sales projections; there is no place in their calculations for good deeds. But how sustainable is that in the long run?
His attempt to steer Unilever into a safe Dutch haven in order to escape Brexit and seek refuge from shareholders focused on short-term profits ultimately hits the rocks. Walking the line between making money and doing the right thing, Polman, more priest than CEO, is too far ahead of his time.
The world is crying out for big businesses to address the major issues of our time, such as climate change. The Great Battle The Lonely Quest of Unilever's CEO Paul Polman is a compelling call to action for us all to rethink our behavior. This is the only way to save capitalisms soul.
When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 25 juli 2023
- Aantal pagina's
- 452
Betrokkenen
- Hoofdauteur
- Jeroen Smit
- Hoofduitgeverij
- Anthem Press
Vertaling
- Eerste Vertaler
- Jenny Watson
Overige kenmerken
- Product breedte
- 140 mm
- Product hoogte
- 26 mm
- Product lengte
- 216 mm
- Studieboek
- Nee
- Verpakking breedte
- 140 mm
- Verpakking hoogte
- 26 mm
- Verpakking lengte
- 216 mm
- Verpakkingsgewicht
- 454 g
EAN
- EAN
- 9781839988929
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Beschikbaarheid
- Leverbaar
- Boek, ebook of luisterboek?
- Boek
- Studieboek of algemeen
- Algemene boeken
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 32 euro en 86 cent.- Prijs inclusief verzendkosten, verstuurd door bol
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.