The Man Who Sold America The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

Name: The Man Who Sold America
Author: Jeffrey L. Cruikshank

Auteur: Jeffrey L. Cruikshank

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Auteur: Jeffrey L. Cruikshank Arthur W. Schultz

Co-auteur: Arthur W. Schultz

Engels
Hardcover
9781591393085
12 augustus 2010
480 pagina's

Alle productspecificaties

Samenvatting

We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker. Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of reason-why advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered unique selling proposition approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names--including Palmolive, Goodyear, and Quaker Oats. As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price--he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people. The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 12 augustus 2010
Aantal pagina's: 480
Illustraties: Nee

Betrokkenen

Hoofdauteur: Jeffrey L. Cruikshank
Tweede Auteur: Arthur W. Schultz
Co Auteur: Arthur W. Schultz
Hoofduitgeverij: Harvard Business Review Press

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 159 mm
Product hoogte: 44 mm
Product lengte: 235 mm
Studieboek: Ja
Verpakking breedte: 159 mm
Verpakking hoogte: 38 mm
Verpakking lengte: 244 mm
Verpakkingsgewicht: 1227 g

EAN

EAN: 9781591393085

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Sales & Marketing

Adverteren

Boeken
Beschikbaarheid: Leverbaar
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.