Moral Molecule the new science of what makes us good or evil

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  • Engels
  • Paperback
  • 9780552164610
  • 14 februari 2013
  • 304 pagina's
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Paul J. Zak

Paul J. Zak, Ph.D., is a professor of economics, management, and psychology at Claremont Graduate University. He lives in Los Angeles.

Samenvatting

Zak has discovered just such a master switch: a molecule in the human brain.

Zak’s colleagues call him Dr Love. how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.



Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain.

Zak’s colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
14 februari 2013
Aantal pagina's
304
Illustraties
Nee

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Hoofdauteur
Paul J. Zak
Tweede Auteur
Paul J. Zak
Hoofduitgeverij
Corgi Books

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Extra groot lettertype
Nee
Product breedte
127 mm
Product hoogte
19 mm
Product lengte
198 mm
Studieboek
Ja
Verpakking breedte
133 mm
Verpakking hoogte
25 mm
Verpakking lengte
202 mm
Verpakkingsgewicht
220 g

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9780552164610
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