The Portable MBA in Marketing

Name: The Portable MBA in Marketing
Author: Charles D. Schewe

Auteur: Charles D. Schewe

Taal: Engels

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Auteur: Charles D. Schewe Alexander Hiam

Co-auteur: Schewe

Engels
Hardcover
9780471193678
27 april 1998
512 pagina's

Alle productspecificaties

Samenvatting

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company s good fortune the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty first century furnishes bright, ambitious managers with a solid grounding in MBA level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well written, and packed with plenty of new real world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:

New negotiation skills for salespeople
Current marketing strategies
Innovative approaches to qualitative research that deepen your understanding of your customers
Hot topics such as cohort marketing, person toperson marketing, and marketing on the Internet

Written by two leading educators/marketing consultants and drawing material from the world s finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It s the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 450,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley s Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today s vital business topics.

Series Titles: Core Curriculum The Portable MBA, Third Edition The Portable MBA in Economics The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Finance and Accounting, Second Edition The Portable MBA in Investment The Portable MBA in Management The Portable MBA in Marketing, Second Edition The Portable MBA in Strategy Vital Business Topics Real Time Strategy New Product Development Total Quality Management, Second Edition Psychology for Leaders Market Driven Management

Also Available: The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 27 april 1998
Aantal pagina's: 512
Illustraties: Nee

Betrokkenen

Hoofdauteur: Charles D. Schewe
Tweede Auteur: Alexander Hiam
Co Auteur: Schewe
Hoofduitgeverij: Onbekend

Overige kenmerken

Editie: 2
Extra groot lettertype: Nee
Product breedte: 191 mm
Product hoogte: 38 mm
Product lengte: 260 mm
Studieboek: Nee
Verpakking breedte: 191 mm
Verpakking hoogte: 38 mm
Verpakking lengte: 260 mm
Verpakkingsgewicht: 1111 g

EAN

EAN: 9780471193678

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Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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