The Psychology of Advertising Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers.
Afbeeldingen
Artikel vergelijken
Auteur:
Bob M Fennis
Wolfgang Stroebe
- Engels
- E-book
- 9780203853238
- 01 maart 2010
- 344 pagina's
- Adobe PDF
Samenvatting
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: * What impact does advertising have on consumer behavior? What causes this impact? * What are the psychological processes responsible for the effectiveness of advertising? * How do consumers make sense of advertising messages? Which messages get across successfully and when, and why? * How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 01 maart 2010
- Aantal pagina's
- 344
- Ebook Formaat
- Adobe PDF
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Bob M Fennis
- Tweede Auteur
- Wolfgang Stroebe
- Hoofduitgeverij
- Psychology Press
Overige kenmerken
- Editie
- 2nd New edition
- Extra groot lettertype
- Nee
- Studieboek
- Ja
EAN
- EAN
- 9780203853238
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Ebook
- Over welke sector
- Nieuwsmedia & Journalistiek
Kies gewenste uitvoering
Kies je bindwijze
(4)
Kies je editie
(3)
Prijsinformatie en bestellen
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.