The Role of Franchising on Industry Evolution Assessing the Emergence of Franchising and Its Impact on Structural Change

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  • Engels
  • Hardcover
  • 9783319490632
  • 19 mei 2017
  • 224 pagina's
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Samenvatting

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.



The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.



The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
19 mei 2017
Aantal pagina's
224
Illustraties
Nee

Betrokkenen

Hoofdauteur
Rosalind Beere

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Product breedte
148 mm
Product lengte
210 mm
Studieboek
Ja
Verpakking breedte
148 mm
Verpakking hoogte
14 mm
Verpakking lengte
210 mm
Verpakkingsgewicht
4149 g

EAN

EAN
9783319490632

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