The Story Edge How Leaders Harness the Power of Stories to Win in Business

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  • Engels
  • Hardcover
  • 9781400228577
  • 07 mei 2024
  • 256 pagina's
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Samenvatting

Calm down. Business is changing but people are not. Bestselling author Kindra Hall helps leaders to better communicate with and inspire their teams and organizations.



A holistic approach to innovation, connection, and problem-solving that has no expiration date.

Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership.

From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you:

  • Why storytelling is an essential part of being human.
  • How to find and leverage the story in every situation.
  • How to use story as a tool for positive social impact.
  • How to craft your story in order to leave a lasting legacy.

Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation.

If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
07 mei 2024
Aantal pagina's
256

Betrokkenen

Hoofdauteur
Kindra Hall
Hoofduitgeverij
Harpercollins Leadership

Overige kenmerken

Product breedte
156 mm
Product hoogte
21 mm
Product lengte
236 mm
Verpakking breedte
156 mm
Verpakking hoogte
21 mm
Verpakking lengte
236 mm
Verpakkingsgewicht
389 g

EAN

EAN
9781400228577

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