Ultimate Secrets Of Advertising

Name: Ultimate Secrets Of Advertising
Author: John Philip Jones

Auteur: John Philip Jones

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Auteur: John Philip Jones

Engels
Paperback
9780761922445
05 december 2001
256 pagina's

Alle productspecificaties

Samenvatting

"John Philip Jones′s new book is a provocative and lively challenge to much conventional advertising practice."

—PAUL FELDWICK, Southcot House, Executive Planning Director, BMP,DDB, U. K.

"Professor John Philip Jones is more than a fine teacher, he is an exceptional thinker. John at last brings structure, clarity, and understanding to the murky business of how advertising contributes to brand profits. Reading his new book I found myself nodding ′yes, yes, yes′ to things I had never read before."

—ERWIN EPHRON, President, Ephron, Papazian & Ephron, Inc.

"John Phillip Jones has set himself the highest hurdle there is—how to make advertising accountable. His argument is precise, and his language entertaining and intelligent, making this quest an essential, provocative and delightfully enjoyable voyage for professionals and students alike. Read it."

—ANDREW FENNING, Executive Vice President of J. Walter Thompson

"Building on his original single-source data analysis, Jones demonstrates in depth the potential power of advertising ideas. His new Gatekeeper model gives his thesis some real teeth and provides marketers and agencies with an invaluable tool to harness creativity profitably on behalf of brands."

—HAMISH PRINGLE, Director General of the IPA and co-author of ′Brand Spirit′ and ′Brand Manners′

John Philip Jones gives you his methods and shares details of how advertising can be effectively measured and made accountable.

The Ultimate Secrets of Advertising is based on a large study of real brand advertising conducted by Media Marketing Assessment (MMA). Jones provides "inside" information and new information never published before on how advertising works, if it works, how much it works, and how to explain, present, determine, measure, and analyze the medium- and long-term effects of advertising.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 05 december 2001
Aantal pagina's: 256
Illustraties: Nee

Betrokkenen

Hoofdauteur: John Philip Jones
Hoofduitgeverij: Sage Publications Inc

Overige kenmerken

Editie: New title
Extra groot lettertype: Nee
Product breedte: 152 mm
Product lengte: 228 mm
Studieboek: Nee
Verpakking breedte: 155 mm
Verpakking hoogte: 228 mm
Verpakking lengte: 14 mm
Verpakkingsgewicht: 349 g

EAN

EAN: 9780761922445

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Adverteren

Boeken

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.