The Visibility Mindset How Asian American Leaders Create Opportunities and Push Past Barriers

PRAISE FOR
THE VISIBILITY MINDSET

"The varied realities and experiences of Asian Americans in the diasporic Asian community and how they have impacted the personal and professional lives of real people."
—Publishers Weekly

“An extremely effective book highlighting the nuisances and struggles of the Asian American diaspora with insight on how to cultivate, visualize and strategize for success. ”
—Bryan Pham, Founder and CEO, Asian Hustle Network

“I recommend this book for anyone in the AAPI community and those who support, care about, and love us (our allies). A must-read for all leaders!
—Tiffany Yu, Founder and CEO, Diversability

“Brilliant. These authors break down how to navigate through stereotypes and myths—I’m so glad there will be a tool for our future generations to figure out their voices and their roles in society.”
—Mayly Tao, Founder and CEO, Donut Princess LA

“This insightful, practical, actionable guide will turbocharge your path to leadership and to better business outcomes for all as a result.”
—Cindy Gallop, Consultant and Founder/CEO, MakeLoveNotPorn

“Climbing the career ladder can be a lonely and overwhelming experience. Bernice and Jessalin have distilled the hard-learned lessons of those coming before us into relatable stories and practical strategies.”
—Gorick Ng, Wall Street Journal bestselling author of The Unspoken Rules

“The personal stories, timely advice, and thought-provoking interviews offer readers clear reasons why we should all embrace a mindset that focuses on being seen, heard, and valued.”
—Bill Imada, Founder and Chairman, IW Group, Inc.

Explore the challenges faced by Asian professionals and how to overcome them.

A SOUTHERN CALIFORNIA BOOK FESTIVAL AWARD WINNER
A NEW ENGLAND BOOK FESTIVAL AWARD WINNER
A PINNACLE BOOK AWARD WINNER

"A must-read if you're ready to unlock your full potential!"
—Tiffany Pham, Founder and CEO, Mogul

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues.

The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.