Translating Into Success Cutting-edge strategies for going multilingual in a global age
Afbeeldingen
Artikel vergelijken
- Engels
- Paperback
- 9789027231871
- 15 mei 2000
- 240 pagina's
Productbeschrijving
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: software localization finance medical devices automotive The book also covers a cross-section of topical and strategic issues: time-to-market (scheduling challenges; simultaneous release in multiple languages) global terminology management leveraging Internet, intranet, and email centralized versus decentralized management models financial and budgeting techniques human factors; management issues unique to language projects technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic - it can serve both as a text for those studying language and translation, as well as those in the field who need to know the state-of-the-art in language management.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 15 mei 2000
- Aantal pagina's
- 240
- Illustraties
- Met illustraties
Betrokkenen
- Hoofdauteur
- Robert Sprung
- Hoofdredacteur
- Robert C. Sprung
- Tweede Redacteur
- Simone Jaroniec
- Hoofduitgeverij
- John Benjamins Publishing Co
Overige kenmerken
- Studieboek
- Ja
- Verpakking breedte
- 160 mm
- Verpakking hoogte
- 240 mm
- Verpakking lengte
- 240 mm
- Verpakkingsgewicht
- 560 g
EAN
- EAN
- 9789027231871
Je vindt dit artikel in
- Categorieën
-
Kies gewenste uitvoering
Bindwijze
: Paperback
Prijsinformatie en bestellen
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.