Travel Writing for Tourism and City Branding Urban Place-Writing Methodologies

Name: Travel Writing for Tourism and City Branding
Author: Charlie Mansfield

Auteur: Charlie Mansfield

Taal: Engels

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Auteur: Charlie Mansfield Jasna Potocnik Topler

Engels
Paperback
9781032014692
30 december 2022
168 pagina's

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Samenvatting

This is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.

Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.

On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects.

This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 30 december 2022
Aantal pagina's: 168

Betrokkenen

Hoofdauteur: Charlie Mansfield
Tweede Auteur: Jasna Potocnik Topler
Hoofduitgeverij: Routledge

Overige kenmerken

Product breedte: 156 mm
Product lengte: 234 mm
Studieboek: Nee
Verpakking breedte: 156 mm
Verpakking hoogte: 234 mm
Verpakking lengte: 234 mm
Verpakkingsgewicht: 860 g

EAN

EAN: 9781032014692

Je vindt dit artikel in

Categorieën: Taal

Sport & Outdoor

Poëzie, Bloemlezingen & Letterkunde

Managementboeken

Literatuurwetenschap

Creatief schrijven

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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