Trends and Challenges in Digital Business Innovation

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  • Engels
  • Hardcover
  • 9783319043067
  • 19 februari 2014
  • 240 pagina's
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Samenvatting

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance.



This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
19 februari 2014
Aantal pagina's
240
Illustraties
Nee

Betrokkenen

Hoofdauteur
Vincenzo Morabito
Hoofduitgeverij
Springer

Overige kenmerken

Editie
2014 ed.
Extra groot lettertype
Nee
Product breedte
159 mm
Product hoogte
19 mm
Product lengte
235 mm
Studieboek
Nee
Verpakking breedte
159 mm
Verpakking hoogte
19 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
476 g

EAN

EAN
9783319043067
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