Tuned In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Name: Tuned In
Author: Craig Stull

Auteur: Craig Stull

Taal: Engels

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Uitgever: John Wiley & Sons Inc

Auteur: Craig Stull Phil Myers

Co-auteur: David Meerman Scott

Engels
Hardcover
9780470260364
11 juli 2008
203 pagina's

Alle productspecificaties

Samenvatting

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy.

Product and service sensations like the iPod, Starbucks, and FedEx were seemingly successful overnight. But it wasn’t luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most.

A proven strategy for dominating markets developed over fifteen years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating “resonators”— great products or services that people buy because they solve the problems they have and make their lives better.

Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You’ll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you’ll learn how leaders create products and services that resonate—and the traps many others fall into when they don’t.

Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE, as well as those not-so-famous companies like GoPro and Zipcar. It works for realtors, doctors, ministers, and even rock stars. Tuned In teaches you how to transform your everyday activities into those that create the kind of culture that builds market leaders.

If you want to win in today’s marketplace, stop pushing products your buyers don’t want with expensive, meaningless advertising. Instead, read Tuned In and discover how to connect to what people really want, and—most importantly—how you can become an organization they trust.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 11 juli 2008
Aantal pagina's: 203
Illustraties: Nee

Betrokkenen

Hoofdauteur: Craig Stull
Tweede Auteur: Phil Myers
Co Auteur: David Meerman Scott
Hoofduitgeverij: John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 152 mm
Product hoogte: 25 mm
Product lengte: 231 mm
Studieboek: Nee
Verpakking breedte: 162 mm
Verpakking hoogte: 236 mm
Verpakking lengte: 24 mm
Verpakkingsgewicht: 412 g

EAN

EAN: 9780470260364

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Categorieën: Economie & Financiën

Managementboeken

Strategie

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Algemene boeken

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