What Makes Winning Brands Different? The Hidden Method Behind the World's Most Successful Brands
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Auteur:
Andreas Buchholz
Wolfram Woerdemann
Co-auteur:
Wolfram Wördemann
- Engels
- Hardcover
- 9780471720256
- 18 april 2000
- 240 pagina's
Samenvatting
This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth.
what makes winning brands different the hidden method behind the world's most successful brands How can you overcome the worst marketing odds and set virtually any brand on a new path to growth?
* A fruit juice suddenly experiences a growth rate of 35% even though the consumer finds it more watery, sweeter and more artificial than 100% pure juice products.
* A mini car becomes an overnight success that lasts years although it looks and handles like a shoebox on wheels.
* A pasta brand achieves market dominance against 400 competitors in the same market, and this despite the fact that it has no objective quality advantage.
According to Andreas Buchholz and Wolfram Wördemann, who have reached the end of a six-year research project on how and why some brands succeed in consistently outperforming their competitors, it all boils down to the right growth code. In this highly practical and readable book you will learn what makes the success of the world's leading brands and how you can apply these lessons to your own product or service. Learning from winning brands is the best way to create new winning brands. Put the Buchholz and Wördemann method to work on any marketing challenge and develop a winning strategy for your brand. Marketing
what makes winning brands different the hidden method behind the world's most successful brands How can you overcome the worst marketing odds and set virtually any brand on a new path to growth?
* A fruit juice suddenly experiences a growth rate of 35% even though the consumer finds it more watery, sweeter and more artificial than 100% pure juice products.
* A mini car becomes an overnight success that lasts years although it looks and handles like a shoebox on wheels.
* A pasta brand achieves market dominance against 400 competitors in the same market, and this despite the fact that it has no objective quality advantage.
According to Andreas Buchholz and Wolfram Wördemann, who have reached the end of a six-year research project on how and why some brands succeed in consistently outperforming their competitors, it all boils down to the right growth code. In this highly practical and readable book you will learn what makes the success of the world's leading brands and how you can apply these lessons to your own product or service. Learning from winning brands is the best way to create new winning brands. Put the Buchholz and Wördemann method to work on any marketing challenge and develop a winning strategy for your brand. Marketing
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 18 april 2000
- Aantal pagina's
- 240
- Illustraties
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Betrokkenen
- Hoofdauteur
- Andreas Buchholz
- Tweede Auteur
- Wolfram Woerdemann
- Co Auteur
- Wolfram Wördemann
- Hoofduitgeverij
- Onbekend
Overige kenmerken
- Editie
- 2nd edition
- Extra groot lettertype
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- Product breedte
- 159 mm
- Product hoogte
- 20 mm
- Product lengte
- 234 mm
- Studieboek
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- 158 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 235 mm
- Verpakkingsgewicht
- 470 g
EAN
- EAN
- 9780471720256
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