Win-Win-Lose

In business, your goal should be to develop a win-win-lose scenario. You want you and your customers to win... and your competitors to lose. Think about it. Maybe you've been too friendly with your competitors. Maybe it's time for you to get serious about winning the game.My definite and precise intention is that my customer, client, or prospect wins with my offer. Because if I can't pull that off, #1, I don't deserve their trust and their business, and #2, I won't receive their trust and their business on a repeat basis. And the only long-term plan that works is to have repeat customers, so you don't have to beat yourself up reselling all the time.You must be a value creator for your clients.So of course my customer or client wins, and of course, it does matter and my friends, clients, and protégés can pick up on it that in my heart is the most genuine, sincere desire, that really drives me at all hours of the day and night to deliver the education, motivation, and empowerment that helps them achieve the things they've always wanted so they can move to the next level.Of course, I win; I'm expecting money back from setting that up. And my customers and clients know that. It's win-win. The value of what I deliver makes the dollars, Euros, yen, or whatever they give me worth the price.So what is this about win-win-lose? Well, it's real simple - that ''lose'' is my competitor.I'm certainly working to get the money my client list, my prospect list, has to spend on self-development and achieving and exceeding their goals in business and in life - income and otherwise. And I'm certainly looking to get a larger share of it than my competitors get, taking it away from them if that's where my potential customers are spending it currently.The truth is, and I don’t mean to be self-serving... Many, if not most, of my competitors are more interested in the money they can get from their customers than they are in their customers... Most of them aren't making any money using the plan they're promoting, but are making their money selling the plan they're promoting. So it’s no mis-characterization to imply they are inept, greedy people who don’t have your best interests at heart...So, when we're talking competitors, I'm there to out-perform them, to out-deliver them, and to win grateful, loyal, repeat customers from them.That's the nature of business.It's a zero-sum game: somebody wins, somebody loses.With The Sub 4 Minute Extra Mile Series you, too, can defy the status quo in short, regular, focused, intense, intended training sessions of sub 4 minutes length and redefine what's possible and what you accomplish! More at http://www.Sub4MinuteExtraMile.com