Words That Sell 2nd More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas

Name: Words That Sell 2nd
Author: Richard Bayan

Auteur: Richard Bayan

Taal: Engels

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Auteur: Richard Bayan

Engels
Paperback
9780071467858
16 april 2006
134 pagina's

Alle productspecificaties

Samenvatting

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 16 april 2006
Aantal pagina's: 134
Illustraties: Nee

Betrokkenen

Hoofdauteur: Richard Bayan
Hoofduitgeverij: MCGQ

Vertaling

Originele titel: Words That Sell, Revised and Expanded Edition

Overige kenmerken

Editie: 2
Extra groot lettertype: Nee
Product breedte: 213 mm
Product hoogte: 11 mm
Product lengte: 218 mm
Studieboek: Ja
Verpakking breedte: 76 mm
Verpakking hoogte: 11 mm
Verpakking lengte: 220 mm
Verpakkingsgewicht: 153 g

EAN

EAN: 9780071467858

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Sales & Marketing

Adverteren

Boeken
Beschikbaarheid: Leverbaar
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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