Law Firm and Attorney Marketing-A Lawyer's Guide to Marketing How to Create a Profitable Marketing Strategy for Your Law Firm

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind.You are NOT like other small or local businesses.The question then becomes, why are you utilizing the same marketing strategies as everyone else?Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm.In “A Lawyers Guide to Marketing,” you will discover:• How having a client-centered website can significantly improve your (UX) user experience• How to define and develop your law firms content strategy• Why law firms should still use traditional marketing strategies to remain top of mind• How to improve your digital marketing efforts across all channels to lower costs and improve conversion• Why online reputation management matters to your law firms bottom line• How call tracking and conversation analytics can make your law firm more moneyBook Chapters:Chapter 1: The Client-Centered Website DesignChapter 2: Content Strategy and DevelopmentChapter 3: Traditional Marketing and Building Offline AuthorityChapter 4: A Look at Digital Marketing and Your Law FirmChapter 5: Building Your Online ReputationChapter 6: Call Tracking and Conversation AnalyticsChapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists:• In-house Marketing Questionnaire• Agency Questionnaire