Amused by Innovation The Quick and Dirty Guide to Create New Exciting Ideas and Energize Innovation in Your Business.

Innovation is hard, very hard. You need to stay ahead of the game, sustain your creativity. In the meantime, competitors keep appearing with fresh new ideas to challenge you, taking advantage of state-of-the-art technology always more accessible. Customers get bored much faster and demand new experiences every day. How can you keep up and constantly reinvent yourself?You are in the right place to answer these questions. This book will provide you with the assets to develop competitive products and services that are unique and provocative. It was developed for a single purpose: to trigger new ideas that may be out of your comfort zone because innovation is all about trying new things.